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Industry reportFaneros Research, September 2026

How ChatGPT picks
a law firm.

We recorded 14,548 answers from six AI assistants to the questions people ask when they need a lawyer. Here is what AI reads, who it names, and why.

Cover of the report How ChatGPT picks a law firm
  • Which legal directories each AI checks
  • The website pages AI actually reads
  • Why local firms beat the big national names
  • Seven moves that get a firm named

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Four findings from the report
62%of AI answers with sources cited a legal directory
79%of AI's reasons named the kind of case, not the firm's fame
1%of AI's picks went to the big national firms
40%of questions: no AI named the firm at all