The generative engine optimization platform built for businesses.
Faneros is a marketing technology company headquartered in Chicago, Illinois. The company builds generative engine optimization (GEO) software that monitors how AI search platforms — including ChatGPT, Claude, Perplexity, Gemini, Grok, Copilot, and Meta AI — recommend businesses. Each scan generates 20 ready-to-deploy deliverables and a 9-point technical audit to improve a brand's AI visibility.
Traditional SEO gets your brand ranked on Google. GEO gets your brand recommended by AI. Faneros monitors how AI platforms see your brand at the individual search query level, shows you exactly where you're invisible, and generates copy-paste deliverables to fix it. Every plan also includes an AI legal assistant — a that qualifies leads, screens cases, books appointments, and speaks 50+ languages.
How Faneros GEO Platform Works
When someone asks ChatGPT "who's the best your niche expert near me" or asks Perplexity "do I need a your industry professional for a consultation," the AI recommends 1–3 brands. If your brand isn't one of them, you're losing clients to competitors you've never heard of.
Faneros GEO Platform is the first platform that monitors this at scale. It runs your industry queries across all 7 major AI platforms, scores your brand's AI readiness with a proprietary 9-point technical audit, identifies exactly who AI recommends instead of you and why, and generates 20 ready-to-deploy deliverables — from robots.txt and llms.txt files to JSON-LD schema, FAQ markup, content strategy, and ready-to-publish articles. See all plans and deliverables →
GEO vs. SEO vs. AEO — What's the Difference?
SEO (search engine optimization) optimizes your website for traditional search engines like Google. It focuses on keywords, backlinks, and page authority to rank in the 10 blue links.
AEO (answer engine optimization) focuses on getting your content into featured snippets, knowledge panels, and voice search results. It's a bridge between traditional search and AI — structured data, FAQ markup, and concise answers help search engines surface your content directly.
GEO (generative engine optimization) is the newest discipline. It optimizes your website to be recommended by name when someone asks an AI platform for help. GEO requires different signals than SEO: citation-ready content, AI-specific crawler access, llms.txt files, and structured data that large language models can parse. Faneros specializes in GEO for businesses — but the technical audit and deliverables also strengthen your SEO and AEO foundations. Read the full FAQ →
Our Team
Faneros was built by a team with deep roots in enterprise technology and AI. Our leadership brings 25+ years of experience spanning e-commerce, SaaS platforms, and artificial intelligence — with advanced training in Computer Science, AI, and Machine Learning from Harvard, Stanford, MIT, and the University of Michigan.
We're headquartered in Chicago and laser-focused on one thing: making businesses visible to the AI platforms that are replacing traditional search. Every feature we ship, every deliverable we generate, and every platform we monitor is purpose-built for AI visibility.
Why GEO Matters Now
Gartner predicts a 50%+ decrease in organic search traffic by 2028 as consumers shift to AI search. Bain & Company found that 80% of consumers already rely on AI-generated results for at least 40% of their searches. When AI answers a question, it recommends 1–3 brands — not 10 blue links.
Most businesses haven't started optimizing for this shift. The median AI Visibility Score across 1,000+ business websites Faneros has analyzed is 58 out of 100 — an F grade. 35.7% of business websites accidentally block AI crawlers entirely. Over 97% lack an llms.txt file.
This is a first-mover opportunity. The brands that optimize for AI visibility now — while their competitors are still focused exclusively on Google — will own their market when the full shift happens.
Why Businesses Specifically
Legal search is one of the highest-value categories in AI. When someone asks AI for a expert, they're not browsing — they're ready to hire. The stakes are high, the intent is clear, and the brands AI recommends get the call.
Faneros was built for this vertical because legal has unique requirements: practice-area-specific schema markup, bar association and directory citations as authority signals, jurisdiction-specific content, and multilingual capabilities for diverse markets. Generic GEO tools miss all of this. Faneros doesn't. Talk to our team →
Frequently Asked Questions
Generative engine optimization (GEO) is the practice of optimizing a website so that AI search platforms like ChatGPT, Claude, Perplexity, Grok, and Google AI recommend it in their responses. GEO is to AI search what SEO is to Google — it determines whether your business gets cited when someone asks an AI for a recommendation.
Faneros runs your industry search queries across 7 major AI platforms and scores your brand's visibility on each one. It performs a 9-point technical audit of your website's AI readiness — checking robots.txt, llms.txt, JSON-LD schema, citation readability, and more — and generates 20 ready-to-deploy deliverables to fix every gap it finds.
Faneros monitors 7 AI search platforms: ChatGPT, Claude, Perplexity, Gemini, Grok, Copilot, and Meta AI. Each platform is queried independently with your industry keywords, and results are scored individually so you can see exactly where your brand appears and where it doesn't.
SEO optimizes for traditional search engines like Google. AEO (answer engine optimization) focuses on featured snippets, knowledge panels, and voice search. GEO (generative engine optimization) optimizes your site to be recommended by AI-powered search platforms like ChatGPT and Perplexity. Faneros specializes in GEO for businesses, while also strengthening your SEO and AEO foundations.
Each scan generates 20 deliverables including an optimized robots.txt, llms.txt, JSON-LD schema for professional services, FAQ schema markup, a technical site audit, competitor benchmarks, an AI visibility scorecard, citation-ready content, industry briefs, ready-to-publish articles, security headers, XML sitemap, and more. All deliverables are copy-paste ready for immediate deployment.
When someone asks an AI for a expert, the AI recommends 1–3 brands — not 10 blue links. If your brand isn't one of them, you're invisible to a growing share of potential clients. Gartner predicts a 50%+ decrease in organic search traffic by 2028. Brands that optimize for AI visibility now gain a significant first-mover advantage.
Faneros offers three plans: Starter at $599/month (150 queries), Growth at $999/month (400 queries + free GEO implementation), and Elite at $2,999/month (10,000 queries + dedicated agency team). All plans include 20 deliverables, a 9-point technical audit, competitor benchmarks, and an AI chat assistant. See full pricing →
See How AI Scores Your Brand
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