The AI visibility platform built for law firms.
Faneros is a marketing technology company headquartered in Chicago, Illinois. The company builds a generative engine optimization (GEO) platform built for law firms that monitors how AI search platforms — including ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews — recommend firms. Each scan generates the AI Visibility Report and a 8-point technical audit to improve a firm's AI visibility. Faneros is purpose-built for law firms across every practice area — personal injury, criminal defense, family law, estate planning, immigration, employment law, medical malpractice, and more.
Traditional SEO gets your firm ranked on Google. GEO gets your firm recommended by AI. Faneros monitors how AI platforms talk about your firm at the individual search query level, shows you exactly where you're invisible, and generates copy-paste deliverables to fix it — regardless of your industry.
How Faneros Works
When someone asks ChatGPT "best personal injury lawyer near me" or asks Perplexity "which family law attorney should I call in Tampa," the AI recommends 1–3 firms. If your firm isn't one of them, you're losing clients to competitors you've never heard of.
Faneros is the first platform that monitors this at scale across every industry. It runs your industry-specific queries across all 6 major AI platforms, scores your firm's AI readiness with a proprietary 8-point technical audit, identifies exactly who AI recommends instead of you and why, and delivers the AI Visibility Report — five sections built from what each platform actually answered about your firm. See all deliverables →
Industries We Serve
Faneros is built for law firms. When you run a scan, the platform automatically detects your practice areas and generates queries that match how your potential clients actually search on AI platforms. Every deliverable is personalized to your firm — not generic templates.
Each practice area has unique AI search patterns. A personal injury lawyer in Chicago gets different queries than an immigration attorney in Miami or a criminal defense firm in Houston. Faneros tailors everything — prompts, competitors, deliverables, and content recommendations — to your firm's specific practice areas and markets.
GEO vs. SEO vs. AEO — What's the Difference?
SEO (search engine optimization) optimizes your website for traditional search engines like Google. It focuses on keywords, backlinks, and page authority to rank in the 10 blue links.
AEO (answer engine optimization) focuses on getting your content into featured snippets, knowledge panels, and voice search results. It's a bridge between traditional search and AI — structured data, FAQ markup, and concise answers help search engines surface your content directly.
GEO (generative engine optimization) is the newest discipline. It optimizes your website to be recommended by name when someone asks an AI platform for help. GEO requires different signals than SEO: citation-ready content, AI-specific crawler access, llms.txt files, and structured data that large language models can parse. Faneros specializes in GEO — and the technical audit and deliverables also strengthen your SEO and AEO foundations. Read the full FAQ →
Founding Team
Faneros was built by a founding team with 25+ years in enterprise technology, including 13 years of enterprise software consulting at one of the world's largest software companies — helping transform some of the largest brands in the world to an AI-first framework.
Since late 2025, the team has architected and shipped 30+ AI-powered applications — engineering over 500,000 lines of production code using AI as a development partner. The portfolio includes Faneros (a full enterprise SaaS platform with scan engine, deliverable pipeline, AI traffic analytics, and attribution modeling), an AI voice receptionist platform, a multi-model AI deliberation app, an enterprise sales intelligence dashboard, and dozens of specialized tools and integrations. The team works across Cloudflare Workers, KV, R2, Netlify, Stripe, OpenAI, Anthropic, Google, and xAI APIs — building full-stack production systems from architecture through deployment. This isn't prompt engineering. It's a new model of software development: domain experts with decades of enterprise technology experience using AI to build at the speed and scale of a full engineering team.
The team holds graduate-level credentials from Harvard, Stanford (Computer Science — Machine Learning & AI), MIT (Applied Generative AI for Digital Transformation; Tackling the Challenges of Big Data), and the University of Michigan (Python and Machine Learning), with additional certifications from Yale, Wharton, and Cornell.
Faneros is headquartered in Chicago, Illinois. For inquiries, call or email [email protected].
Why GEO Matters Now
Gartner predicts a 50%+ decrease in organic search traffic by 2028 as consumers shift to AI search. Bain & Company found that 80% of consumers already rely on AI-generated results for at least 40% of their searches. When AI answers a question, it recommends 1–3 firms — not 10 blue links.
Most firms haven't started optimizing for this shift. The median AI Visibility Score across 1,000+ law firm websites Faneros has analyzed is 58 out of 100 — an F grade. 35.7% of law firm websites accidentally block AI crawlers entirely. Over 97% lack an llms.txt file.
This is a first-mover opportunity. The firms that optimize for AI visibility now — while their competitors are still focused exclusively on Google — will own their market when the full shift happens.
What Sets Faneros Apart
Most GEO tools stop at monitoring. They'll show you a score and a dashboard. Faneros goes further — it generates the AI Visibility Report, which no other platform provides at any price. Five sections — Executive Summary, The Measurement Record, Citation & Directory Opportunities, Practice-Page Improvements, and Search Access — with every figure counted from answers recorded about your firm, never estimated.
Faneros also monitors more AI platforms than any other GEO platform, includes referral and agentic traffic analytics to measure the real-world impact of AI search, and supports location-aware "near me" scanning across 50+ U.S. markets. Talk to our team →
Frequently Asked Questions
Generative engine optimization (GEO) is the practice of optimizing a website so that AI search platforms like ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews recommend it in their responses. GEO is to AI search what SEO is to Google — it determines whether your firm gets cited when someone asks an AI for a recommendation.
Faneros runs your industry-specific search queries across 6 major AI platforms and scores your firm's visibility on each one. It performs a 8-point technical audit of your website's AI readiness — checking robots.txt, AI reader access, JSON-LD schema, citation readability, and more — and delivers the AI Visibility Report showing exactly what to fix.
Faneros is built for law firms and automatically detects your practice area when you run a scan. Faneros supports law firms across every practice area: personal injury, criminal defense, family law, estate planning, immigration, employment law, medical malpractice, mass tort, and more. The platform generates practice-area-specific queries and deliverables tailored to how your potential clients actually search.
Faneros monitors 6 AI search platforms: ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews. Each platform is queried independently with your industry keywords, and results are scored individually so you can see exactly where your firm appears and where it doesn't.
SEO optimizes for traditional search engines like Google. AEO (answer engine optimization) focuses on featured snippets, knowledge panels, and voice search. GEO (generative engine optimization) optimizes your site to be recommended by AI-powered search platforms like ChatGPT and Perplexity. Faneros specializes in GEO while also strengthening your SEO and AEO foundations.
Each scan delivers the AI Visibility Report, in five sections: Executive Summary, The Measurement Record, Citation & Directory Opportunities, Practice-Page Improvements, and Search Access. Every figure in it is counted from answers recorded in your own scan.
When someone asks an AI for a service provider, the AI recommends 1–3 firms — not 10 blue links. If your firm isn't one of them, you're invisible to a growing share of potential clients. Gartner predicts a 50%+ decrease in organic search traffic by 2028. Firms that optimize for AI visibility now gain a significant first-mover advantage.
Faneros scans any domain across ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews. Every membership includes 1,000 scan prompts a month — roughly 20 to 50 full scans — and $1 per prompt after that. Every scan delivers the AI Visibility Report, plus AI visibility scoring. For companies with multiple sites, subdomains, or brands, just reach out. Get started →
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