People Are Asking AI Who Should Handle Their Estate. Your Firm Should Be the Answer.
Estate planning clients are thoughtful, research-driven decision makers. They’re asking AI detailed questions about trusts, wills, probate, and elder law — and expecting specific firm recommendations. If AI can’t find you, you’re invisible to a growing share of your ideal clients.
$15–$45
Cost per click for estate planning keywords on Google Ads
WordStream 2026
527%
Year-over-year growth in AI referral traffic
Adobe 2026
15.9%
ChatGPT conversion rate vs. 2.8% for Google organic
Ahrefs 2026
The Prompts That Matter
What your future clients are asking AI right now
Faneros tests your firm against the exact prompts potential clients use on all 6 AI platforms. Here’s a sample for estate planning.
“Best estate planning attorney in [city] for trusts and wills”
ChatGPT
“Who should I hire for an irrevocable trust in [state]?”
Claude
“Elder law attorneys near me who handle Medicaid planning”
Perplexity
“Estate planning lawyer for high-net-worth families in [city]”
Gemini
“Do I need a trust or just a will?”
Grok
“Top probate attorneys [city] — reviews and experience”
AI Overviews
What A Scan Reveals
What Faneros finds for estate planning firms
Every scan is built from your actual data — your domain, your practice areas, your competitors, your cities.
01
Which AI platforms recommend you — and which recommend your competitors
You’ll see the exact firms each AI platform names for estate planning queries in your cities. Many firms discover their biggest competitor in AI search isn’t who they’d expect.
02
Why AI can’t find you — or why it doesn’t trust what it finds
The 9-point AI Readiness audit checks whether AI crawlers can access your site, whether your structured data makes your practice areas machine-readable, and whether your content answers the questions potential clients actually ask.
03
9 files you can deploy today to change the result
Not a report telling you what to fix. Actual files: robots.txt, llms.txt, JSON-LD schema, FAQ schema, XML sitemap, meta tags, a citation playbook, a 30-day action plan, and a hyper-local guide.
Why Estate Planning
Estate planning clients research longer — and AI is where research starts
Estate planning clients don’t make impulsive decisions. They research for weeks, compare options, and ask detailed questions. Increasingly, that research starts with AI. When someone asks Claude to compare estate planning firms in their city, or asks Perplexity about Medicaid planning attorneys, the firms that appear in those answers get the first call.
Estate planning has lower CPCs than personal injury or criminal defense, but the client lifetime value is high — estate plans need updates, trusts need administration, and clients refer friends and family. AI visibility puts your firm at the start of a research process that leads to long-term client relationships.
Get Your Firm's Free AI Visibility Report
We'll scan your firm across 6 AI platforms on 10–25 real prompts and show you exactly where you stand.
