They’re Going Through the Hardest Time of Their Life. They’re Asking AI for Help. Are You There?
Divorce, custody, child support, adoption — family law clients search during deeply personal moments. They want someone they can trust, and increasingly, they’re asking AI to tell them who that is. If your firm isn’t in the answer, a competitor is getting the call.
$20–$60
Cost per click for family law keywords on Google Ads
WordStream 2026
200M+
Weekly active ChatGPT users making decisions via AI chat
OpenAI 2026
30%
of search queries projected to be answered by AI by end of 2026
Gartner
The Prompts That Matter
What your future clients are asking AI right now
Faneros tests your firm against the exact prompts potential clients use on all 6 AI platforms. Here’s a sample for family law.
“Best divorce lawyer in [city] who handles high-asset cases”
ChatGPT
“I need a custody attorney — who’s the most recommended in [city]?”
Claude
“Family law attorney near me for child support modification”
Perplexity
“Who handles adoption cases in [state]? Reviews and ratings”
Gemini
“Do I need a lawyer for an uncontested divorce?”
Grok
“Top family law firms [city] — divorce and custody specialists”
AI Overviews
What A Scan Reveals
What Faneros finds for family law firms
Every scan is built from your actual data — your domain, your practice areas, your competitors, your cities.
01
Which AI platforms recommend you — and which recommend your competitors
You’ll see the exact firms each AI platform names for family law queries in your cities. Many firms discover their biggest competitor in AI search isn’t who they’d expect.
02
Why AI can’t find you — or why it doesn’t trust what it finds
The 9-point AI Readiness audit checks whether AI crawlers can access your site, whether your structured data makes your practice areas machine-readable, and whether your content answers the questions potential clients actually ask.
03
9 files you can deploy today to change the result
Not a report telling you what to fix. Actual files: robots.txt, llms.txt, JSON-LD schema, FAQ schema, XML sitemap, meta tags, a citation playbook, a 30-day action plan, and a hyper-local guide.
Why Family Law
Family law clients choose based on trust — and AI is the new trust signal
Family law is different from other practice areas. Clients aren’t just looking for expertise — they’re looking for someone they feel they can trust with the most personal decisions of their lives. When AI recommends your firm, it carries a weight that a Google ad never will. The client arrives pre-trusting, because the AI they already rely on said your name.
Family law CPCs are moderate compared to personal injury, but the lifetime value of a family law client is significant — divorces lead to custody modifications, modifications lead to support adjustments, and satisfied clients refer friends and family. One AI-referred client can generate years of recurring work and referrals.
Get Your Firm's Free AI Visibility Report
We'll scan your firm across 6 AI platforms on 10–25 real prompts and show you exactly where you stand.
